{"id":364,"date":"2020-01-06T13:07:44","date_gmt":"2020-01-06T18:07:44","guid":{"rendered":"http:\/\/thesterlingstudy.com\/?post_type=portfolio&p=364"},"modified":"2023-07-31T16:49:13","modified_gmt":"2023-07-31T20:49:13","slug":"virtuously-elegant-a-mock-ad-campaign-inspired-by-filippa-k","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/virtuously-elegant-a-mock-ad-campaign-inspired-by-filippa-k\/","title":{"rendered":"Virtuously Elegant: A\u00a0Mock Ad Campaign Inspired by Filippa K"},"content":{"rendered":"

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About the Brand<\/h2>\n
Filippa K is a Swedish fashion brand that we inspired by to create this campaign. Where the everyday meets high fashion, Filippa K treasures the simplistic art of styling through sustainable fashion in materials, production, recycling, and ethics.<\/div>\n
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Concept<\/span><\/h3>\n
Our goal was to establish the brand as a voice for natural beauty and to own your insecurities.<\/div>\n
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Time<\/span><\/h3>\n
We completed this campaign in one week.<\/div>\n
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Deliverables<\/span><\/h3>\n
We create a brand campaign inspired by Filippa K with three ad deliverables, three media buys, digital marketing materials, and a process book.<\/div>\n
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Our Team<\/h3>\n

Art Direction: Esteban Leyva<\/a>
\nPhotography: Esteban Leyva<\/a>
\nMotion Media: Esteban Leyva<\/a> and Valeria Galipoli<\/a>
\nGraphics: Esteban Leyva<\/a> and Sterling Jones<\/a>
\nHair and Makeup: Valeria Galipoli<\/a> and Sterling Jones<\/a>
\nStyling: Madison Henry<\/a>
\nCopywriting: Esteban Leyva<\/a>, Sterling Jones<\/a>, and Madeline Thames<\/a>
\nModels: Sterling Jones, Valeria Galipoli<\/a> and Sebasatian Solbola
\nProfessor: Oscar Betancur<\/a>, Fashion Marketing and Management 210<\/p>\n

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Media Buys<\/h3>\n
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\"Slide30\" <\/a> <\/div> <\/div> <\/div> <\/div>\n<\/div>\n
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Digital Marketing Campaign<\/h3>\n
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