{"id":414,"date":"2020-02-27T04:40:14","date_gmt":"2020-02-27T09:40:14","guid":{"rendered":"http:\/\/thesterlingstudy.com\/?post_type=portfolio&#038;p=414"},"modified":"2023-07-31T16:43:22","modified_gmt":"2023-07-31T20:43:22","slug":"kiehls","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/","title":{"rendered":"Target Market Expansion: Kiehls Skincare Product Packaging &#038; Development"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-415 size-full\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?resize=850%2C467\" alt=\"\" width=\"850\" height=\"467\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?w=1029&amp;ssl=1 1029w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?resize=1024%2C562&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?resize=500%2C275&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?resize=800%2C439&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?resize=600%2C329&amp;ssl=1 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"text-align: left;\">Kiehl\u2019s Equilibrium is a brand extension that focuses on creating a new collection targeted toward Generation Z and young Millenial consumers. The brand extension includes background research for Kiehl\u2019s, market research and analysis, SWOT analysis, target consumer research, the extension style guide, the collection, multi-media channel marketing advertisements, and a press kit. The collection includes five products that are all cruelty-free, vegan and focus on natural ingredients. Primary and secondary packaging was redesigned to fit the new product line.<\/p>\n<p style=\"text-align: left;\">Presentation by Sterling Jones, <a href=\"https:\/\/www.linkedin.com\/in\/hanalorne\/\">Hana Lorne<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/hannahmelvern\/\">Hannah Melvern<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/sam-pritchard\/\">Sam Pritchard<\/a><\/p>\n<p style=\"text-align: left;\">Website Design by Sterling Jones<\/p>\n<p style=\"text-align: left;\">App Design, Truck Design, Found Footage Video and Gifs by Sam Pritchard<\/p>\n<p style=\"text-align: left;\">Graphics and Ad Design by Hannah Melvern<\/p>\n<p style=\"text-align: left;\">Presentation Design, Press Kit, Ad Design, Social Media Mockups and Copywriting by Hana Lorne<\/p>\n<p style=\"text-align: left;\">Special thanks to Kate Bender, Industrial Designer, for product and packaging renders<\/p>\n<p style=\"text-align: left;\">Special thanks to Emily Budine (EBU), Photographer, for marketing photos<\/p>\n<p style=\"text-align: left;\">To see the full presentation, click <a href=\"https:\/\/indd.adobe.com\/view\/71aee2f5-1e2c-4183-b2ad-0af1f481b1ff\">here<\/a>.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/indd.adobe.com\/embed\/71aee2f5-1e2c-4183-b2ad-0af1f481b1ff?startpage=1&amp;allowFullscreen=true\" width=\"525px\" height=\"371px\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kiehl\u2019s Equilibrium is a brand extension that focuses on creating a new collection targeted toward Generation Z and young Millenial\u2026<\/p>\n","protected":false},"author":1,"featured_media":415,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[162],"portfolio_tag":[24,25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Target Market Expansion: Kiehls Skincare Product Packaging &amp; Development - The Sterling Study<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target Market Expansion: Kiehls Skincare Product Packaging &amp; Development - The Sterling Study\" \/>\n<meta property=\"og:description\" content=\"Kiehl\u2019s Equilibrium is a brand extension that focuses on creating a new collection targeted toward Generation Z and young Millenial\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/\" \/>\n<meta property=\"og:site_name\" content=\"The Sterling Study\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T20:43:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1029\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/\",\"url\":\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/\",\"name\":\"Target Market Expansion: Kiehls Skincare Product Packaging & Development - The Sterling Study\",\"isPartOf\":{\"@id\":\"https:\/\/thesterlingstudy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?fit=1029%2C565&ssl=1\",\"datePublished\":\"2020-02-27T09:40:14+00:00\",\"dateModified\":\"2023-07-31T20:43:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?fit=1029%2C565&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?fit=1029%2C565&ssl=1\",\"width\":1029,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thesterlingstudy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/thesterlingstudy.com\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Target Market Expansion: Kiehls Skincare Product Packaging &#038; Development\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thesterlingstudy.com\/#website\",\"url\":\"https:\/\/thesterlingstudy.com\/\",\"name\":\"The Sterling Study\",\"description\":\"Where The Strategy of Beauty is a Life Well Lived\",\"publisher\":{\"@id\":\"https:\/\/thesterlingstudy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thesterlingstudy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thesterlingstudy.com\/#organization\",\"name\":\"The Sterling Study\",\"url\":\"https:\/\/thesterlingstudy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1\",\"width\":795,\"height\":125,\"caption\":\"The Sterling Study\"},\"image\":{\"@id\":\"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Target Market Expansion: Kiehls Skincare Product Packaging & Development - The Sterling Study","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/","og_locale":"en_US","og_type":"article","og_title":"Target Market Expansion: Kiehls Skincare Product Packaging & Development - The Sterling Study","og_description":"Kiehl\u2019s Equilibrium is a brand extension that focuses on creating a new collection targeted toward Generation Z and young Millenial\u2026","og_url":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/","og_site_name":"The Sterling Study","article_modified_time":"2023-07-31T20:43:22+00:00","og_image":[{"width":1029,"height":565,"url":"https:\/\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/","url":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/","name":"Target Market Expansion: Kiehls Skincare Product Packaging & Development - The Sterling Study","isPartOf":{"@id":"https:\/\/thesterlingstudy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#primaryimage"},"image":{"@id":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?fit=1029%2C565&ssl=1","datePublished":"2020-02-27T09:40:14+00:00","dateModified":"2023-07-31T20:43:22+00:00","breadcrumb":{"@id":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#primaryimage","url":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?fit=1029%2C565&ssl=1","contentUrl":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-01-23-at-4.28.43-PM.png?fit=1029%2C565&ssl=1","width":1029,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/thesterlingstudy.com\/portfolio\/kiehls\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thesterlingstudy.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/thesterlingstudy.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Target Market Expansion: Kiehls Skincare Product Packaging &#038; Development"}]},{"@type":"WebSite","@id":"https:\/\/thesterlingstudy.com\/#website","url":"https:\/\/thesterlingstudy.com\/","name":"The Sterling Study","description":"Where The Strategy of Beauty is a Life Well Lived","publisher":{"@id":"https:\/\/thesterlingstudy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thesterlingstudy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thesterlingstudy.com\/#organization","name":"The Sterling Study","url":"https:\/\/thesterlingstudy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1","contentUrl":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1","width":795,"height":125,"caption":"The Sterling Study"},"image":{"@id":"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio\/414"}],"collection":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":1,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio\/414\/revisions"}],"predecessor-version":[{"id":5429,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio\/414\/revisions\/5429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/media\/415"}],"wp:attachment":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio_category?post=414"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio_tag?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}