{"id":435,"date":"2020-04-05T23:35:49","date_gmt":"2020-04-06T03:35:49","guid":{"rendered":"http:\/\/thesterlingstudy.com\/?post_type=portfolio&#038;p=435"},"modified":"2023-07-31T16:43:16","modified_gmt":"2023-07-31T20:43:16","slug":"rms-beauty-singapore","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/rms-beauty-singapore\/","title":{"rendered":"Global Product Marketing: RMS Beauty in New Market Expansion"},"content":{"rendered":"<p>In SCAD&#8217;s Beauty and Fragrance program class 350, I had the responsibility of developing a comprehensive launch plan by introducing a new brand in your designated market. In this project, I placed myself in the shoes of RMS Beauty, a US-based clean beauty brand, who are in hopes of expanding their business into the market of Singapore. I have created a new launch plan, comprehensive integrated marketing and distribution retail plan for this project.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4574 size-large aligncenter\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?resize=850%2C478&#038;ssl=1\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/RMS-Beauty-x-Singapore-BEAU-245_Presentation-Title-.png?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4565 size-large\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?resize=850%2C478&#038;ssl=1\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide2.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4566 size-large\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?resize=850%2C478&#038;ssl=1\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide4.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4567 size-large\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?resize=850%2C478&#038;ssl=1\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide5.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4569 size-large\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?resize=850%2C478&#038;ssl=1\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide7.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4568 size-large\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?resize=850%2C478&#038;ssl=1\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide6.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4570 size-large\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?resize=850%2C478&#038;ssl=1\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/04\/Slide8.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In SCAD&#8217;s Beauty and Fragrance program class 350, I had the responsibility of developing a comprehensive launch plan by introducing\u2026<\/p>\n","protected":false},"author":1,"featured_media":4575,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[162],"portfolio_tag":[35,26,25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Product Marketing: RMS Beauty in New Market Expansion - The Sterling Study<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesterlingstudy.com\/portfolio\/rms-beauty-singapore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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