{"id":4585,"date":"2019-03-20T18:36:47","date_gmt":"2019-03-20T22:36:47","guid":{"rendered":"https:\/\/thesterlingstudy.com\/?post_type=portfolio&p=4585"},"modified":"2023-07-31T16:44:35","modified_gmt":"2023-07-31T20:44:35","slug":"brand-extension-cosrx-new-product-launch-360-brand-campaign","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/brand-extension-cosrx-new-product-launch-360-brand-campaign\/","title":{"rendered":"Brand Extension: COSRX New Product Launch & 360 Brand Campaign"},"content":{"rendered":"

In SCAD’s Beauty and Fragrance program class 330: New Product Launch class, this project was a collaboration between Sterling Jones, Brittany Health and Iris Kang. The goal of the project was to create a 360 brand campaign and brand extension. We have chosen\u200b the Korean Skincare brand, Cosrx. As a group, we decided what would logically be the next step for the brand when entering a new product category. We based it on the market, our target audience and what they use. We launched a new men’s skincare line for Cosrx\u200b, and created a Day in the Life campaign video in collaboration with the filmmaker Alexander Pung.<\/p>\n

Mockups: Brittany Health <\/a><\/p>\n

Graphics: Sterling Jones, Brittany Health and Iris Kang<\/p>\n

Film: Alexander Pung<\/a><\/p>\n

See the entire presentation here.\u00a0<\/a><\/p>\n

\"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

In SCAD’s Beauty and Fragrance program class 330: New Product Launch class, this project was a collaboration between Sterling Jones,\u2026<\/p>\n","protected":false},"author":1,"featured_media":4606,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[162],"portfolio_tag":[24,111,25],"yoast_head":"\nBrand Extension: COSRX New Product Launch & 360 Brand Campaign - The Sterling Study<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesterlingstudy.com\/portfolio\/brand-extension-cosrx-new-product-launch-360-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Extension: COSRX New Product Launch & 360 Brand Campaign - 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