{"id":4585,"date":"2019-03-20T18:36:47","date_gmt":"2019-03-20T22:36:47","guid":{"rendered":"https:\/\/thesterlingstudy.com\/?post_type=portfolio&p=4585"},"modified":"2023-07-31T16:44:35","modified_gmt":"2023-07-31T20:44:35","slug":"brand-extension-cosrx-new-product-launch-360-brand-campaign","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/brand-extension-cosrx-new-product-launch-360-brand-campaign\/","title":{"rendered":"Brand Extension: COSRX New Product Launch & 360 Brand Campaign"},"content":{"rendered":"
In SCAD’s Beauty and Fragrance program class 330: New Product Launch class, this project was a collaboration between Sterling Jones, Brittany Health and Iris Kang. The goal of the project was to create a 360 brand campaign and brand extension. We have chosen\u200b the Korean Skincare brand, Cosrx. As a group, we decided what would logically be the next step for the brand when entering a new product category. We based it on the market, our target audience and what they use. We launched a new men’s skincare line for Cosrx\u200b, and created a Day in the Life campaign video in collaboration with the filmmaker Alexander Pung.<\/p>\n
Mockups: Brittany Health <\/a><\/p>\n Graphics: Sterling Jones, Brittany Health and Iris Kang<\/p>\n