{"id":5272,"date":"2023-07-31T12:35:04","date_gmt":"2023-07-31T16:35:04","guid":{"rendered":"https:\/\/thesterlingstudy.com\/?post_type=portfolio&#038;p=5272"},"modified":"2023-07-31T16:47:53","modified_gmt":"2023-07-31T20:47:53","slug":"global-consumer-marketing-consumer-engagement-social-digital-bumble-and-bumble","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/global-consumer-marketing-consumer-engagement-social-digital-bumble-and-bumble\/","title":{"rendered":"Global Consumer Marketing: Social &#038; Digital, Bumble and bumble"},"content":{"rendered":"<h2>2023<\/h2>\n<h2>Bumble and Bumble OfficeTok<\/h2>\n<p>As a part of the social team, my team and I have been experimenting with OfficeTok to showcase to our consumers &#8211; the people behind the products. It is one of our trend drivers for the brand&#8217;s account, with the fastest-growing content for our brand channel as of June 2023.<\/p>\n\n<div class=\"vp-portfolio vp-uid-fc38e387 vp-id-5281 \"\n\tdata-vp-layout=\"tiles\" data-vp-content-source=\"images\" data-vp-items-style=\"emerge\" data-vp-items-click-action=\"popup_gallery\" data-vp-items-gap=\"15\" data-vp-items-gap-vertical=\"\" data-vp-pagination=\"load-more\" data-vp-next-page-url=\"\" data-vp-tiles-type=\"3|1,1|\" >\n\t<div class=\"vp-portfolio__preloader-wrap\">\n\t\t<div class=\"vp-portfolio__preloader\">\n\t\t\t<img decoding=\"async\" loading=\"eager\" src=\"https:\/\/thesterlingstudy.com\/wp-content\/plugins\/visual-portfolio\/assets\/images\/logo-dark.svg\" alt=\"Visual Portfolio, Posts &amp; Image Gallery for WordPress\" width=\"20\" height=\"20\" data-skip-lazy>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vp-portfolio__items-wrap\">\n\t\t\t\n<div class=\"vp-portfolio__items vp-portfolio__items-style-emerge vp-portfolio__items-show-overlay-hover vp-portfolio__items-show-caption-hover\">\n\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-09feb3ee\" data-vp-filter=\"\" style=\"--vp-images__object-position: 49% 46%;\" \t\t>\n\t\t\t<template class=\"vp-portfolio__item-popup\" data-vp-popup-img=\"\" data-vp-popup-img-srcset=\"\" data-vp-popup-img-size=\"x\" data-vp-popup-md-img=\"\" data-vp-popup-md-img-size=\"x\" data-vp-popup-sm-img=\"\" data-vp-popup-sm-img-size=\"x\">\n\t\t\t<h3 class=\"vp-portfolio__item-popup-title\">HairStyle Inspo OfficeTok<\/h3>\n\t\t\t\t<div class=\"vp-portfolio__item-popup-description\">Showing the people behind Bumble and bumble.<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\n\t\t\n\t\t<div class=\"vp-portfolio__item-overlay\"><\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta-wrap vp-portfolio__custom-scrollbar\">\n\t\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\tHairStyle Inspo OfficeTok<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-4399aac8\" data-vp-filter=\"\" \t\t>\n\t\t\t<template class=\"vp-portfolio__item-popup\" data-vp-popup-img=\"\" data-vp-popup-img-srcset=\"\" data-vp-popup-img-size=\"x\" data-vp-popup-md-img=\"\" data-vp-popup-md-img-size=\"x\" data-vp-popup-sm-img=\"\" data-vp-popup-sm-img-size=\"x\">\n\t\t\t<h3 class=\"vp-portfolio__item-popup-title\">Desert Island OfficeTok<\/h3>\n\t\t\t\t<div class=\"vp-portfolio__item-popup-description\">What is our desert island product from Bumble and bumble?<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\n\t\t\n\t\t<div class=\"vp-portfolio__item-overlay\"><\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta-wrap vp-portfolio__custom-scrollbar\">\n\t\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\tDesert Island OfficeTok<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\n<\/div>\n\n<p>&nbsp;<\/p>\n<h2>Oscars 2023<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5275 aligncenter\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/BumbleandBumbleOscars01.png?resize=399%2C568&#038;ssl=1\" alt=\"\" width=\"399\" height=\"568\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/BumbleandBumbleOscars01.png?resize=720%2C1024&amp;ssl=1 720w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/BumbleandBumbleOscars01.png?resize=211%2C300&amp;ssl=1 211w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/BumbleandBumbleOscars01.png?resize=768%2C1093&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/BumbleandBumbleOscars01.png?resize=500%2C711&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/BumbleandBumbleOscars01.png?resize=800%2C1138&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/BumbleandBumbleOscars01.png?w=1036&amp;ssl=1 1036w\" sizes=\"(max-width: 399px) 100vw, 399px\" data-recalc-dims=\"1\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>I want to take some time to showcase how my team and I share red-carpet moments on social. We partnered with hairstylist Nikki Nelms, who created Janelle Monae Oscar&#8217;s Look with our products. This year our partnerships for the Oscars Red Carpet included some exceptional talent: Janelle Monae x Nikki Nelms, Pedro Pascal x Courtney &#8220;Coco&#8221; Ullrich-Mooney, and Adrienne Bailon x Ray Christopher. Thank you to our hairstylist partners for trusting us to be your go-to kit for your clients and working with us to highlight this with social media partnerships. It was shared publicly on Tiktok and Instagram channels.<\/p>\n<div style=\"width: 576px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-5272-1\" width=\"576\" height=\"1024\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/Download-3.mp4?_=1\" \/><a href=\"https:\/\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/Download-3.mp4\">https:\/\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/Download-3.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>2023 Bumble and Bumble OfficeTok As a part of the social team, my team and I have been experimenting with\u2026<\/p>\n","protected":false},"author":1,"featured_media":5314,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[163,33,32],"portfolio_tag":[160,161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Consumer Marketing: Social &amp; 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