{"id":5274,"date":"2023-07-31T12:39:34","date_gmt":"2023-07-31T16:39:34","guid":{"rendered":"https:\/\/thesterlingstudy.com\/?post_type=portfolio&p=5274"},"modified":"2023-08-10T12:20:25","modified_gmt":"2023-08-10T16:20:25","slug":"global-consumer-marketing-consumer-engagement-communications-bumble-and-bumble","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/global-consumer-marketing-consumer-engagement-communications-bumble-and-bumble\/","title":{"rendered":"Global Consumer Marketing, Consumer Engagement & Communications, Bumble and bumble"},"content":{"rendered":"

Bumble and bumble Illuminated Color Launch: August 2023<\/h2>\n

For this new product launch, I developed and project managed the Go-To-Market Toolkit. I collaborated with Global teams: Product Marketing, Product Development, Education, Online, Salons, Creative, Social, Communications, and more to develop an entire launch strategy and development for this new franchise. It launched exclusively online and Bb.salons in North America and other global markets.<\/p>\n

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Bumble and bumble Seaweed Launch Event: July 2023<\/h2>\n

The Bumble CE Team and Flagship Pros came together with our NA Team to build our amazing Seaweed event last week. Our event started at our Flagship salon with private styling sessions with our pros with guests. Later, they took private boats to our private experience at Governor\u2019s Island at Gitano. Gitano was turned into a Seaweed escape with dry styling pro sessions, cocktails to mocktails, dancing, and a private dinner.<\/p>\n

I am so happy that this event was excellent, and our guests were amazed with the products.<\/p>\n

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