{"id":5416,"date":"2023-07-31T16:11:03","date_gmt":"2023-07-31T20:11:03","guid":{"rendered":"https:\/\/thesterlingstudy.com\/?post_type=portfolio&#038;p=5416"},"modified":"2023-07-31T16:16:02","modified_gmt":"2023-07-31T20:16:02","slug":"global-product-marketing-bumble-and-bumble","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/","title":{"rendered":"Global Product Marketing: Haircare Bumble and bumble"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5420 size-full\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?resize=800%2C1000&#038;ssl=1\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?resize=500%2C625&amp;ssl=1 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/h2>\n<h2>Bumble and bumble Seaweed Collection<\/h2>\n<p>The Bumble and bumble Seaweed Collection It&#8217;s infused with Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. It&#8217;s made from 96% naturally derived ingredients and is vegan! The hero product of this collection is the Whipped Scalp Scrub, which is gentle, scalp care-centered, adds shine, is color safe, and is free from sulfate cleansers.<\/p>\n<p>I assisted with the product development for future innovation of this franchise alongside global go-to-market development and communications activations with the Global Consumer Engagement and Communications Team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bumble and bumble Seaweed Collection The Bumble and bumble Seaweed Collection It&#8217;s infused with Royal Sugar Kelp, Pacific Sea Kelp,\u2026<\/p>\n","protected":false},"author":1,"featured_media":5420,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[32],"portfolio_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Product Marketing: Haircare Bumble and bumble - The Sterling Study<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Product Marketing: Haircare Bumble and bumble - The Sterling Study\" \/>\n<meta property=\"og:description\" content=\"Bumble and bumble Seaweed Collection The Bumble and bumble Seaweed Collection It&#8217;s infused with Royal Sugar Kelp, Pacific Sea Kelp,\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/\" \/>\n<meta property=\"og:site_name\" content=\"The Sterling Study\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T20:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/\",\"url\":\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/\",\"name\":\"Global Product Marketing: Haircare Bumble and bumble - The Sterling Study\",\"isPartOf\":{\"@id\":\"https:\/\/thesterlingstudy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?fit=800%2C1000&ssl=1\",\"datePublished\":\"2023-07-31T20:11:03+00:00\",\"dateModified\":\"2023-07-31T20:16:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?fit=800%2C1000&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?fit=800%2C1000&ssl=1\",\"width\":800,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thesterlingstudy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/thesterlingstudy.com\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Global Product Marketing: Haircare Bumble and bumble\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thesterlingstudy.com\/#website\",\"url\":\"https:\/\/thesterlingstudy.com\/\",\"name\":\"The Sterling Study\",\"description\":\"Where The Strategy of Beauty is a Life Well Lived\",\"publisher\":{\"@id\":\"https:\/\/thesterlingstudy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thesterlingstudy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thesterlingstudy.com\/#organization\",\"name\":\"The Sterling Study\",\"url\":\"https:\/\/thesterlingstudy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1\",\"width\":795,\"height\":125,\"caption\":\"The Sterling Study\"},\"image\":{\"@id\":\"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Global Product Marketing: Haircare Bumble and bumble - The Sterling Study","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/","og_locale":"en_US","og_type":"article","og_title":"Global Product Marketing: Haircare Bumble and bumble - The Sterling Study","og_description":"Bumble and bumble Seaweed Collection The Bumble and bumble Seaweed Collection It&#8217;s infused with Royal Sugar Kelp, Pacific Sea Kelp,\u2026","og_url":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/","og_site_name":"The Sterling Study","article_modified_time":"2023-07-31T20:16:02+00:00","og_image":[{"width":800,"height":1000,"url":"https:\/\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/","url":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/","name":"Global Product Marketing: Haircare Bumble and bumble - The Sterling Study","isPartOf":{"@id":"https:\/\/thesterlingstudy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#primaryimage"},"image":{"@id":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?fit=800%2C1000&ssl=1","datePublished":"2023-07-31T20:11:03+00:00","dateModified":"2023-07-31T20:16:02+00:00","breadcrumb":{"@id":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#primaryimage","url":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?fit=800%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2023\/07\/1690813498808.jpeg?fit=800%2C1000&ssl=1","width":800,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/thesterlingstudy.com\/portfolio\/global-product-marketing-bumble-and-bumble\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thesterlingstudy.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/thesterlingstudy.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Global Product Marketing: Haircare Bumble and bumble"}]},{"@type":"WebSite","@id":"https:\/\/thesterlingstudy.com\/#website","url":"https:\/\/thesterlingstudy.com\/","name":"The Sterling Study","description":"Where The Strategy of Beauty is a Life Well Lived","publisher":{"@id":"https:\/\/thesterlingstudy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thesterlingstudy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thesterlingstudy.com\/#organization","name":"The Sterling Study","url":"https:\/\/thesterlingstudy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1","contentUrl":"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2020\/08\/cropped-The-Sterling-Study_Logos_08-2020_Earth-Green-e1598565195606.png?fit=795%2C125&ssl=1","width":795,"height":125,"caption":"The Sterling Study"},"image":{"@id":"https:\/\/thesterlingstudy.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio\/5416"}],"collection":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/comments?post=5416"}],"version-history":[{"count":4,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio\/5416\/revisions"}],"predecessor-version":[{"id":5495,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio\/5416\/revisions\/5495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/media\/5420"}],"wp:attachment":[{"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/media?parent=5416"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio_category?post=5416"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/thesterlingstudy.com\/wp-json\/wp\/v2\/portfolio_tag?post=5416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}