{"id":5494,"date":"2024-03-03T12:51:06","date_gmt":"2024-03-03T17:51:06","guid":{"rendered":"https:\/\/thesterlingstudy.com\/?post_type=portfolio&#038;p=5494"},"modified":"2024-03-03T13:17:18","modified_gmt":"2024-03-03T18:17:18","slug":"nyjl-winter-ball-2024","status":"publish","type":"portfolio","link":"https:\/\/thesterlingstudy.com\/portfolio\/nyjl-winter-ball-2024\/","title":{"rendered":"The New York Junior League Winter Ball Fundraising Gala 2024: Press Relations &#038; Communications"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5496 size-large\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2.jpg?resize=850%2C350&#038;ssl=1\" alt=\"\" width=\"850\" height=\"350\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=1024%2C422&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=300%2C124&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=768%2C317&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=1536%2C634&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=2048%2C845&amp;ssl=1 2048w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=500%2C206&amp;ssl=1 500w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=800%2C330&amp;ssl=1 800w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=1280%2C528&amp;ssl=1 1280w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=1920%2C792&amp;ssl=1 1920w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?resize=1320%2C545&amp;ssl=1 1320w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?w=1700&amp;ssl=1 1700w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/unnamed-2-scaled.jpg?w=2550&amp;ssl=1 2550w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-recalc-dims=\"1\" \/><\/p>\n<p>I served as the Vice of External Communications, leading all press relations, members\u2019 communications, and social media for the 2023-2024 NYJL Season.<\/p>\n<h3>Here are some of my wins:<\/h3>\n<ul>\n<li>We raised our presence in the press with 5+ media placements with in-person event coverage with a team of three for outreach.<\/li>\n<li>I created over 10+ organic social content assets to be posted across three brand NYJL accounts and over 50 community member accounts.<\/li>\n<li>I created all email copy for over 20+ newsletters to 10K email readers focusing on Winter Ball.<\/li>\n<li>I managed talent for day of the event with 8+ musicians, three photographers, seven honorees (honored volunteers and guests of honor), and four press outlets.<\/li>\n<li>I auctioned off my press and communications services for a silent auction item.<\/li>\n<li><span data-preserver-spaces=\"true\">I created over 10+ internal and external documents, including press releases, thank you letters, personal draft copies for the Brand President and Co-Chairs, and a press run of the show.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">I raised over 3K personal dollars with Rolodex of community members and past brand partners like Est\u00e9e Lauder, Bumble and bumble and Coucou French Classes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">I led a team of 2 on the entire press and communications planning of the event, which included training on how to talk with the press, how to speak with talent, run of show documentation, and more.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">I partnered with five other teams, the WB Auction Subcommittee, NYJL Auction Committee, NYJL Content Creation Team, NYJL Communications Group, and NYJLArchives &amp; Photography, to coordinate the entire press &amp; communications of the Winter Ball.<\/span><\/li>\n<\/ul>\n<p><strong>Our brand wins:<\/strong><\/p>\n<ul>\n<li>The largest fundraiser for the New York Junior League, the oldest women&#8217;s volunteer organization in New York.<\/li>\n<li>All organized, planned, and hosted by volunteers.<\/li>\n<li>Record-breaking win of raising 700,000 and counting across Silent Auction, Live Auction, Cash Donations, Sponsorships, and more<\/li>\n<li>Highest amount of Luxury and Fashion Sponsorships in the history of the Winter Ball with ASD Gems, Beck Bags, and Mo\u00ebt &amp; Chandon.<\/li>\n<li>Successfully partnered with Luxury shoe designer Sarah Flint and her team for an honoree award and a donation on behalf of the Winter Ball with a sale code<\/li>\n<\/ul>\n<figure id=\"attachment_5497\" aria-describedby=\"caption-attachment-5497\" style=\"width: 667px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5497 size-full\" src=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/IMG_1714.jpg?resize=667%2C1000&#038;ssl=1\" alt=\"\" width=\"667\" height=\"1000\" srcset=\"https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/IMG_1714.jpg?w=667&amp;ssl=1 667w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/IMG_1714.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/thesterlingstudy.com\/wp-content\/uploads\/2024\/03\/IMG_1714.jpg?resize=500%2C750&amp;ssl=1 500w\" sizes=\"(max-width: 667px) 100vw, 667px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-5497\" class=\"wp-caption-text\">BFA\/Bre Johnson<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I served as the Vice of External Communications, leading all press relations, members\u2019 communications, and social media for the 2023-2024\u2026<\/p>\n","protected":false},"author":1,"featured_media":5496,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[32,171],"portfolio_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New York Junior League Winter Ball Fundraising Gala 2024: Press Relations &amp; 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