{"id":4350,"date":"2020-12-04T04:30:33","date_gmt":"2020-12-04T09:30:33","guid":{"rendered":"http:\/\/thesterlingstudy.com\/?p=4350"},"modified":"2023-01-07T20:04:48","modified_gmt":"2023-01-08T01:04:48","slug":"celebrity-fragrance-lines","status":"publish","type":"post","link":"https:\/\/thesterlingstudy.com\/celebrity-fragrance-lines\/","title":{"rendered":"Why Celebrity Fragrance Lines are on the Rise"},"content":{"rendered":"
Beauty and fragrance tend to work in partners, and the skincare industry with celebrities is on the rise as well. But, what about the celebrities whose branding do not fit into the skincare category. Enter the power of scent. From candles, incenses, perfumes, and colognes, women, and men celebrities are entering the market space again.<\/span><\/p>\n <\/p>\n Celebrities\u2019 partnerships <\/span><\/a>in fragrances had a rise and fall 10 years ago. You may have purchased a fragrance from Beyonce, Rihanna, Brittney Spears, Justin Bieber, and more at department stores. The goal was to either smell like them, what they wanted their fans to smell like, or inspired by a scent story. It was a quick and easy return on investment for celebrities during the glitzy glamour of the \u201900s.<\/span><\/p>\n <\/p>\n The latest launches of celebrity fragrance brands have brought interest in the home category. What exactly does this mean?<\/span><\/p>\n As more consumers are staying at home, there has been a rise in home goods from loungewear, bedding, and furniture. Loungewear has had a growth of <\/span>270% this year alone<\/span><\/a> for global searching. It translates to sales with the home goods category with <\/span>$192 billion in total sales this year.\u00a0<\/span><\/a><\/p>\n \u00a0<\/span>How does this translate into fragrance? Fragrance based brands rely on the experience of the product to immerse the consumer into its world. Now, you have people that are staying at home from 9 to 10 months out of the year. They want to feel comfortable and begin to invest in items that change their environment.\u00a0<\/span><\/p>\n <\/p>\nWelcome Home<\/span><\/h2>\n