Mansur Gavriel Inspired Sleepwear Brand Extension

About the Brand

Mansur Gavriel is the expression of Rachel Mansur and Floriana Gavriel through attention to simplicity and colors. Working with the idea of “value of materials above all else” allows ideas to flow with clean focus on the design, rather than exotic patterns and distracting elements. Conscious of their carbon footprint, the brand produces 100% of its products in Italy. With iconic pink stores and classic bags, Mansur Gavriel has created a minimalistic, yet colorful space that allows women of similar tastes to feel at home.

Concept

“A potenital extension for Mansur Gavril featuring sleepwear, shoes, and bags.” — Victoria Burns

Credits

Art Direction: Maddy Keck, Madelynne Nagel, Reagan Kinsella, Victoria Burns

Photographer: Walker Corl, Mattie Ott

Styling: Maddy Keck, Madelynne Nagel, Reagan Kinsella, Victoria Burns

Models: Sterling Jones, Grace Amerling, Elinor Hilton, Emily Charles

To see the process book, check out Maddy’s Behance.