As we enter the new year (spring equinox), I was reminded how the luxury sectors have traditional beginnings in certain consumer goods. To set the scene, luxury goods are derived from the aspect that it remains exclusive to a specific subset group. Throughout the years of luxury goods and luxury marketing management, luxury tiers have been introduced to fed consumers who want to meet the exclusivity aspect of luxury that they play on human nature’s love of tribes. For more information on the luxury tiers, please deep dive into this previous essay.
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