Global Product Marketing: Haircare Bumble and bumble

Bumble and bumble Seaweed Collection

The Bumble and bumble Seaweed Collection It’s infused with Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. It’s made from 96% naturally derived ingredients and is vegan! The hero product of this collection is the Whipped Scalp Scrub, which is gentle, scalp care-centered, adds shine, is color safe, and is free from sulfate cleansers.

I assisted with the product development for future innovation of this franchise alongside global go-to-market development and communications activations with the Global Consumer Engagement and Communications Team.