Global Consumer Marketing, Consumer Engagement & Communications, Bumble and bumble
Bumble and bumble Illuminated Color Launch: August 2023
For this new product launch, I developed and project managed the Go-To-Market Toolkit. I collaborated with Global teams: Product Marketing, Product Development, Education, Online, Salons, Creative, Social, Communications, and more to develop an entire launch strategy and development for this new franchise. It launched exclusively online and Bb.salons in North America and other global markets.
Bumble and bumble Seaweed Launch Event: July 2023
The Bumble CE Team and Flagship Pros came together with our NA Team to build our amazing Seaweed event last week. Our event started at our Flagship salon with private styling sessions with our pros with guests. Later, they took private boats to our private experience at Governor’s Island at Gitano. Gitano was turned into a Seaweed escape with dry styling pro sessions, cocktails to mocktails, dancing, and a private dinner.
I am so happy that this event was excellent, and our guests were amazed with the products.
We partnered with BAPE to celebrate their 30-year anniversary with Bb.Editorial Hairstylist Evanie Frausto led the creative direction of 35 stylists for all 5 BAPE labels featured, including BAPE, AAPE, BAPE BLACK, APEE, and BAPY.
My team and I were behind the scenes with the BAPE team, gathering all the stylist kits, building run-of-show, connecting with influencers, and making social content. Check out some of the amazing styles from the event:
The first Monday of May is a big moment for the fashion world with the Met Gala. The origins of Met Gala was formed as a fundraiser to raise money for the Met’s Costume Institute.
At Bumble and bumble, we partnered with amazing hairstylists to help create looks for their talent this year. Fun Fact: we have also created the hair looks for the performers inside the gala that you rarely get to see on social media.
Take a look at our talent this year:
– Ray Christopher with Teyana Taylor
– Courtney “Coco” Ullrich-Mooney with Pedro Pascal (Another ELC brand, La Mer, collaborated with Coco for grooming)
– Evanie Frausto with Nicola Peltz-Beckham
– Joey George with the Vogue x Met Gala Performers directed by Baz Luhrmann (Another ELC brand, Too Faced Cosmetics, collaborated to do the makeup of the performers led by the talented makeup artist Raisa Flowers and supported by Elyse Reneau, Executive Director of Global Beauty, Too Faced)
Thank you to our partners for making this special moment happen for our brand!
Courtney "Coco" Ullrich-Mooney with Pedro Pascal (Bb. x Met Gala)
Oscars’ red carpet is always full of amazing talent. At At Bumble and bumble, we partnered with amazing hairstylists to help create looks for their talent this year.
Take a look at our talent this year:
– Ray Christopher with Adrienne Bailon
– Courtney “Coco” Ullrich-Mooney with Pedro Pascal (Another ELC brand, La Mer, collaborated with Coco for grooming)
– Nikki Nelms with Janelle Monae
We partnered with hairstylist Nikki Nelms, who created Janelle Monae Oscars’ Look with our products. This year our partnerships for the Oscars Red Carpet included some exceptional talent: Janelle Monae x Nikki Nelms, Pedro Pascal x Courtney “Coco” Ullrich-Mooney, and Adrienne Bailon x Ray Christopher. Thank you to our hairstylist partners for trusting us to be your go-to kit for your clients and working with us to highlight this with social media partnerships. #haircare#partnerships#oscars2023
Watch this video to learn more about how Nikki created Janelle’s Oscars 2023 look:
Bumble and bumble x Noble x Black History Month: February 2023
In this exciting moment, I lead the behind-the-scenes work to create this fantastic panel and event with our chosen editorial hairstylists and SVP, Corey Reese, to discuss the future of Black Hair. Plus, I got to hair model with two other ELC employees (Rachel and Magna).
Editorial Hairstylists: Felicia Burrows, Amy Farid, and Rolando Beauchamp. Makeup by MAC Cosmetics
The Bumble and bumble CE team worked together to build out the run-of-show documents, stylists’ kit, hair partnership with our fashion partners, influencer invitations and more.
Collina Strada’s “Please Don’t Eat My Friends,” was brought to life in this wildly chic, Friday night show. Hair was led by Bb.Editorial Stylist @evaniefrausto. See more of the hair looks below:
The Bumble and bumble CE team worked together to build out the run-of-show documents, stylists’ kit, hair partnership with our fashion partners, influencer invitations and more.
Luar’s F/W ‘23 show, ‘Calle Pero Elegante’, on Wednesday night was an energetic finish to #NYFW — Hair led by Bb.Editorial Stylist @evaniefrausto. See more of the hair looks below:
The Bumble and bumble CE team worked together to build out the run-of-show documents, stylists’ kit, hair partnership with our fashion partners, influencer invitations and more.
“The inspiration for the Proenza Schouler look this season was ‘Portraits of a Woman.’ Hair led by lead hairstylist, @guidopalau. See more of the hair looks below:
