Moisture Surge Franchise
I collaborated with Global Product Marketing Team in conceptualizing and developing marketing concepts for the global hero product line 3-Step for FY23-FY26, ensuring brand messaging and positioning resonate with luxury consumers. Action steps included the development of internal brand competitive reports, pricing architectures, brand innovation development, cost of goods, concept development writing, product claim research, and more.
Sustainability Brand Development
As the brand product marketing sustainability captain, I spearheaded the strategic development of upcoming sustainability guidelines, goals, and initiatives for Clinique’s new product innovation programs from FY23 to FY26, aligning with the brand’s commitment to luxury sustainability practices.