Global Product Marketing: RMS Beauty in New Market Expansion

In SCAD’s Beauty and Fragrance program class 350, I had the responsibility of developing a comprehensive launch plan by introducing a new brand in your designated market. In this project, I placed myself in the shoes of RMS Beauty, a US-based clean beauty brand, who are in hopes of expanding their business into the market of Singapore. I have created a new launch plan, comprehensive integrated marketing and distribution retail plan for this project.